Beauty of Joseon – Glow Deep Serum (Rice + Alpha-Arbutin)

Reveal your skin’s natural radiance with the Beauty of Joseon Glow Deep Serum, a luxurious blend rooted in traditional Korean herbal medicine (Hanbang) and modern skincare science. This illuminating serum is crafted with rice bran water (68.6%) and alpha-arbutin (2%), two powerful ingredients known for their brightening, hydrating, and skin-evening properties.

Rice has been a timeless beauty secret among Korean women for centuries. Rich in vitamins, minerals, and amino acids, rice water helps nourish the skin, improve its texture, and promote a brighter, healthier-looking complexion. Paired with alpha-arbutin—a gentle yet highly effective brightening agent—this serum works to fade dark spots, hyperpigmentation, and uneven tone, giving your skin a luminous glow from within.

The lightweight, watery texture absorbs effortlessly into the skin without any stickiness, making it suitable for all skin types, especially those looking to improve dullness and discoloration. It can be seamlessly incorporated into your daily skincare routine, morning or night.

Key Benefits:

Brightens and evens skin tone
Fades dark spots and pigmentation
Deeply hydrates and nourishes
Improves skin texture and elasticity
Lightweight and non-sticky formula

Hero Ingredients:

Rice Bran Water (68.6%): Provides deep hydration, promotes skin clarity, and strengthens the skin barrier.
Alpha-Arbutin (2%): Gently reduces melanin production, helping fade pigmentation and brighten the skin over time.

How to Use:
After cleansing and toning, apply 2–3 drops of the serum onto your face. Gently pat until fully absorbed. Follow with a moisturizer and SPF in the morning.

Skin Types: Suitable for all skin types, especially dry, dull, or uneven skin tones.